Jason (Jay) Yerkie
Visionary Product Leader
About Me
I’m a product executive with a strong track record of success scaling highly profitable digital products.
Experience
April 2022 to February 2025
MANAGING VICE PRESIDENT - Demand Sensing & Product Strategy - Product Management
Responsible for digital product strategies to acquire new customers and increase client engagement through improved demand sensing capabilities.
May 2018 to April 2022
MANAGING VICE PRESIDENT - Launches & Migrations - Product Management
Led the launch of tiered multi-year, seat-based licenses.
September 2006 to May 2018
MANAGING DIRECTOR - Product Management, Data Science & UX
Owned multi-year digital product roadmaps to increase client engagement, improve renewal rates, and launch new products. Accountable for web subscription-based clients.
November 2004 - September 2006
SENIOR STRATEGIC PLANNER - Financial Modeling & ROI
Developed cost modeling tools used in government contract proposals.
Sample Results
$1B
New Product Revenue
Launched 4 new products targeting growing segments with $2M in incremental product investment growing to $800M in new revenue in 2 years.
$1M
Platform Savings
Enhanced digital platforms and systems enabling the migration of 1.1M clients in 90 days achieving $1M in annual platform cost savings.
25%
Increased Engagement
Implemented personalized omni-channel experiences increasing web-only client engagement rates by 25% and renewal rates by 5% in 12 months.
$2M
Operating Efficiency
Negotiated $5M in software and contractor agreements achieving $2M in annual operating efficiency (compared to legacy contracts).
Education
University of Michigan, Ann Arbor
MS - Computer-Supported Cooperative Work
Washington College
BA - Summa Cum Laude, Philosophy (Honors), Economics (Minor)
Skills
Strategic Business Acumen
Product Fit, GTM, Profitability, Pricing/Cost Modeling, Microeconomics, Macroeconomics
Leadership
P&L Ownership, Organizational Vision, Team Building, Development, Coaching, Motivating, Mentoring
Powerful Communications
Board of Directors, C-Suite, Clients and Prospects
Product / Software Development Lifecycle
Research, Ideation, Monetization, Creation, Launch, Marketing, Iteration, Up/Cross-Selling, Sunsetting
Research
Market, UX, Customer, Prospect, Competitive
AI/ML
Application, Strategy, Analytics, Content Creation
Analytics
Financial, Descriptive, Performance, C-Suite Decision Enablement
Digital Experience
Branding, UX, Paywalls, CMS, Marketing Automation, Recommender Systems, Sales Funnel Management, Search Engine, SEO, Social Media
Software
Applications, Services, Platforms, Migrations, Upgrades
Get In Touch
Digital Transformation Executive
In addition to leading product management teams, I've also guided companies through multi-year digital transformation initiatives